Tuesday, March 15, 2016

Soma Double Cross Disc 2016

The multi-duty Double Cross Disc gets a slight makeover this year going from the stealthy gray decals on gloss black paint to something -- that's also black and --- let's just say 50% less stealthy.  As we were taking the location photos on the streets of SF and in the lovely Presidio, we had more than a couple of people coming up to tell us "that's a good looking bike". Hopefully some of you will feel the same. Click on photos for closer viewing.

The Double Cross Disc can handle tires up to 700 x 42c. (38c if you want to run fenders).
The optional fork is compatible with low rider pannier racks.

The Double Cross Disc is sold as a frame set and you or your bike shop can build it to suit your style and
type of riding. This build has SRAM Apex shifters and derailleurs, a Sugino 50-34t crankset, 11-32t cassette, 
Avid BB-7 mechanical disc brakes. and Soma Cazadero tires. An ideal set up if your commute connects with a
few sections of dirt or gravel paths

Copper finished Soma Citoyen Du Monde pedals with MKS stainless clips -- look right at home on this
frame and with the copper railed Cardiff Mercia saddle.

Like the rest of our line, the Double Cross Disc is constructed from Tange Prestige double butted heat-treated CrMo steel.

Like reviews? Here's Max's long term review of his Double Cross Disc. (Disclosure: Max did purchase this frame at a discount, but we did not pay him cash for a positive review.)

Tuesday, March 1, 2016

So Blue: 2016 Buena Vista

We may have went overboard with the blue for 2016. But when the boss was concerned over "taking risks" with colors, what choice do we have? (We may have picked a fun color in 2014 that didn't go over so well).
The usually go-to color, black just isn't a good color for mixtes.
We just finished doing a few years of white.
Red and silver? No thanks.

"Wait, how about blue. Blue is a 'safe' color. It's calming. Lots of people like it or at least don't have strong feelings against it. Look at all the people wearing blue jeans." Different versions of this conversation happened while discussing different models.

So we ended up choosing blue for this year's Buena Vista, the ES road frame, the Sandworm fat bike frame and the yet to be unveiled Saga touring frame. Different shades and intensities of blues, but blue nonetheless. So if your favorite color is blue, this is a great year for you to get a Soma.

We call this blue, Tiburon Blue. Tiburon is a bayside town in Marin County. "Tiburon" means "shark" in Espanol.
The color reminds us of how the SF bay looks a sunny midday. It's a color that should appeal
to both women and men, if they have good taste. : )

Build was by American Cyclery for a client who either had her previous mixte stolen or damaged, Forget which.